Naming Rights Online will periodically post
news, analysis and commentary about naming rights-related
issues. The following headings break these articles out by category
for ease of reference. Click on an article title if you wish to
read that piece.
Analysis
 Articles in this section are designed to be
in-depth examinations of issues currently facing the naming
rights industry...
NR Field Sees Fourth Biggest
Year to Date
This January 2005 piece examines the naming
rights industry throughout the 2004 calendar year in greater
detail.
National
Basketball Association Naming
Rights
This January 2005 overview piece looks at naming
rights for National Basketball Association arenas.
National Hockey League Naming
Rights
This October 2004 overview piece looks at naming
rights for National Hockey League arenas.
NR Growth Slows in Third
Quarter
This October 2004 piece examines the naming
rights industry through the first three-quarters of the 2004 calendar year in greater
detail.
Naming Rights Industry
Continues Strong 2004 Calendar Year
This July 2004 piece examines the naming rights industry
through the first half of the 2004 calendar year in greater
detail.
After the Love
is Gone: Why Naming Rights Agreements End...
An in-depth look at why naming rights
agreements are no longer in force and what happened after the
original deal went away.
What Slump?!?
2004 Sees a Quick Start to the Sale of Naming Rights for
Major League and Minor League Sports Facilities
This April 2004 article examines the start of the 2004
calendar year for the naming rights industry.
Professional
Baseball Naming Rights
This April 2004 overview piece looks at naming
rights for professional baseball stadiums throughout organized
and independent professional baseball.
Major League Baseball Naming
Rights
This April 2004 overview piece looks at naming
rights for Major League Baseball stadiums.
News
 Articles in this section are designed to be
examine specific recent events in the naming rights industry...
New Greensboro Stadium Gets NR
Sponsor
This December 2004 piece discusses the
agreement between First Horizon National and the SAL Greensboro
Grasshoppers for the team's new stadium.
Worcester's Centrum Centre Gets New Name
This October 2004 piece discusses the agreement
signed by Digital Federal Credit Union to rename the Centrum
Centre, home of the AHL Worcester Ice Cats.
Pair of Interior NR
Agreements Announced
This October 2004 piece discusses a pair of
interior naming rights agreements signed in Cleveland and
Seattle.
Candlestick Gets New Name
This October 2004 piece discusses the agreement between the
San Francisco 49ers and Monster Cable for Monster Park.
P&C Name Comes Off of Syracuse
Stadium
This October 2004 piece discusses the
termination of the agreement between Penn Traffic and Onondaga
County for the home of the class-AAA Syracuse SkyChiefs.
Busch Name Remains on New
Cardinals Stadium
This October 2004 piece discusses the agreement between the
St. Louis Cardinals and Anheuser-Busch for Busch Stadium.
Iowa Cubs Secure New Naming
Sponsor
This October 2004 piece discusses the August agreement
between the Class-AAA Iowa Cubs and Principal Financial Group
for Principal Park.
Sprint Signs NR Agreement for New
KC Arena
This October 2004 piece discusses the July agreement between
Anschutz Entertainment Group and Sprint for a new arena being
built in Kansas City.
Seahawks Ink NR Agreement
This July 2004 piece discusses the agreement between the
Seattle Seahawks and Qwest Communications for Qwest Field.
Naming Rights Bell Rings for
Rangers
This May 2004 piece discusses the new agreement between the
Texas Rangers and Ameriquest Mortgage for Ameriquest Field in
Arlington.
Commentary
 Articles in this section are designed to be
in-depth examinations and opinions on issues currently facing
the naming rights industry...
Team Naming Rights:
The Next Revenue Source?
A commentary discussing the concept of team
naming rights and whether its use is likely in North American
professional sports leagues.
Killing the Golden
Goose: Are Teams & Facilities Overplaying the Sale of Naming
Rights?
Addresses whether teams and facilities could be setting
themselves up for problems in future years by overextending the
use of the term naming rights in their current dealings.
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