Pair of "Interior" Naming Agreements Completed

By Bill Miller

A pair of "interior" naming rights agreements were announced this week at the major and minor levels.

In Cleveland, the American Hockey League's Cleveland Barons inked a deal in which they are now calling their home ice the National City Rink at Gund Arena after completing a two-year arrangement with the Cleveland-based financial holding company.

Financial terms were not announced. The bank will receive on-ice logos along with the ability to co-host financial education workshops with the team. Other community events are also part of the agreement.

In Seattle, the National Football League's Seattle Seahawks announced a deal with Wells Fargo which includes naming rights for the club level of the stadium which is now the Wells Fargo Club.

Financial terms for the deal were undisclosed. Extensive signage on the club level and throughout the facility is included in the agreement. The restaurant at the facility is also being called the Stagecoach Restaurant as part of the arrangement.

Other elements included the Seahawks' October 10th game versus the Rams being dubbed Wells Fargo Day and the team will conduct its corporate banking services with Wells Fargo.

NRO hopes to post a story later in the calendar year detailing these and additional "interior" naming rights agreements throughout the country. Check back for further details.

Posted 10/10/2004

Bill Miller is Executive Vice President at The Leib Group, LLC in Mequon, Wisconsin. He is a regular contributor to Naming Rights Online and can be reached at bmiller@namingrightsonline.com